[This is not a sponsored post. Some of the products mentioned are gifted press samples. Links marked * are affiliate, meaning I earn a small commission from any purchases made.]
When I think of the many aspects of grooming and beauty that excite me, noticeably absent from the list is oral care – because, let’s be honest, there’s nothing less glamorous than dental floss and toothpicks. Until now. MOON launches in the UK with the Teeth Whitening Pen*, Stain Removal Whitening Toothpaste*, Activated Charcoal Whitening Toothpaste*, Activated Charcoal Rinse (which doesn’t appear to be available yet), Clean Slide Waxed Floss*, Clean Slide Waxed Flossers*, and Soft Bristle Toothbrush Set*. Prices range from £6.00 to £20.00.
MOON reimagines the traditional oral care routine, elevating it into a complete oral beauty experience, with a range of aesthetically pleasing
products worthy of your bathroom shelf. Not only is the packaging stunning – reason enough to invest, I’d say – the range is packed with antioxidants like cleansing Black Tea and Cranberry Extract, plaque-reducing Coconut Oil, calming and healing Dead Sea Salt, and soothing Ginseng and Echinacea. The formula is also packed with Green Tea, Peppermint and Tea Tree Oils that provide an invigorating boost and fight bad breath.
Working through the products, all of the essentials are there, including two varieties of toothpaste, toothbrushes, and a mouthwash. I like the fact that they kept things simple, with just two toothpastes – the Stain Removal Whitening Toothpaste, Activated Charcoal Whitening Toothpaste – as opposed to an expanded range where all the products seem to morph into one.
The floss is also a great addition to the range, especially as it’s one of the most important aspects of oral care and, with a star like Kendall supporting the brand, will hopefully encourage more good practice. Personally, however, I could do without the flossers – in an age of cutting down on plastic and, with a worthy alternative at our fingertips, I don’t think they’re entirely necessary.
Finally, central to the collection is the Teeth Whitening Pen, which founder Shaun Neff tapped close friend and model, Kendall Jenner, to co-create. The supermodel collaborated with Neff to incorporate some of her favourite ingredients in an innovative formula to deliver breakthrough whitening results. I’ve tried several products like this in the past, and I think they’re a great way to keep teeth looking on point without splashing on cosmetic whitening treatments.
However, what sets this apart is the design – the sleek black packaging with button-operated pump and the brush applicator is something you want to carry around with you. It can be used up to 2 times per day for 4 weeks, although it does recommend you don’t use in combination with coffee, tea, cigarettes, “or other substances that many impact whitening effect”.
The entire collection is PETA certified Cruelty Free and Vegan and, as a brand, MOON does its part in giving back with a cut of the brand’s profits used to deliver help to less fortunate children. MOON supports Operation Smile, a global non-profit organisation that gives free surgery and medical treatment to children born with cleft lip and cleft palate – which makes me love the brand even more. Good products, great design, and strong ethics too – a solid range!