[This is not a sponsored post. Some of the products mentioned are gifted press samples. Links marked * are affiliate, meaning I earn a small commission from any purchases made.]
When it comes to skincare for men the offering on the market today is lacking. Of course, the vast majority of products will work just as well for men as they do their target female audience. But, as far as marketing is concerned, for every 10 commercials on TV or on posters around town, you’re lucky if even 1 of them is aimed at a male audience.
There are reasons for that, of course. Traditionally, skincare consumers were largely female, and science has shown women’s collagen levels decline at an earlier age than men’s, increasing the demand for anti-ageing products. However, it’s 2020, and brands need to be doing more to appeal to the male shopper, offering dedicated ranges and targeted marketing that makes shopping for skincare cool.
There are companies doing this already – Jack Black, a favourite of mine, has been for years – and gradually we’re seeing more ‘for men’ ranges or, even better, gender-neutral offerings (The Ordinary’s a market leader) bringing high-quality skincare into more men’s grooming routines. But whereas haircare brands have nailed their ranges for men, skincare is still trailing behind.
Adding to the list of solid offerings, however, is Scrivner For Men – a side-range from skincare giant Jane Scrivner offering a dedicated, 5-step system enabling the most clueless of shoppers to be sure they’re getting everything their skin needs in one purchase.
What do you get with Scrivner For Men?
The 5-Step Skin Strategy from Scrivner For Men is a comprehensive routine, offering 5 products that cater to various aspects of skincare. These are:
Beginning with a nourishing cleansing balm, the skincare system includes a resurfacing chemical exfoliant, gel moisturiser, face oil and finally an argan moisturising cream. Not only is the routine comprehensive in terms of skincare products, it also packs a powerful punch when it comes to key ingredients. AHA, BHA, Hyaluronic Acid, Argan Oil and Jojoba Oil are all included, meaning you’re getting some of the most popular, in-demand skincare ingredients on the market in one simple purchase.
In terms of practicality, the Scrivner For Men range couldn’t be easier. Use steps 1, 3, 4, and 5 daily, and 2 three times per week. 1, 3, and 5 and for AM and PM, 4 is morning only. Another reason I love this skincare collection is its adaptability – products can be added and removed as needed, and a couple of the items have dual uses too. The cleanser can be used as a shave balm too, and the nourishing face oil doubles as a beard oil.
Finally, and most importantly, all of the products are great quality. I’ve used various Jane Scrivner products over the years and they’re great, and in my opinion this range incorporates some of the best into an easy-to-use routine.
Why choose the Scrivner For Men skincare system?
There are many conflicting opinions out there when it comes to skincare products promoted as a system by particular brands, and by and large, the concerns are valid. By sticking with one brand, whether we’re exclusively talking skincare or any product range, you’re going to miss out on alternatives – which could be a better match than what the limited run has to offer.
You’re also buying into the idea that the products in the range will only be effective alongside one another – which is a fallacy. Yes, Scrivner For Men skincare products are numbered 1 to 5, but when it comes down to it the ingredients are widely available on the market and can be mixed and matched with any other brand and still be effective. Plus, each item in the range is available individually, cancelling out that idea altogether.
Personally, I don’t shop by brand – I go for quality instead. I’ll pair a £100 serum with a £5 cleanser and £35 moisturiser, because it works for me. Similarly, I’ll happily switch out that serum for a £10 option, if I think it’s as good. However, that doesn’t mean they’re not helpful, and when it comes to getting a foot in the door with skincare I think systems like Scrivner For Men are ideal.
Not only does this routine contain everything skin needs to maintain good condition and stay protected against the environment, it also makes a point of highlighting the key ingredients, educating the user on just what they’re putting on their skin. That, I think, is the key. at £137 for the kit, Scrivner For Men is an investment. But, you can be assured it’s high quality, comprehensive, and moreover, an appealing line of products for men to get ahead with skincare.